For me, Valentine’s day is the day I don’t get any Singing Grams, but in all fairness, it’s more fun to sit back and watch others get sung to anyways.
My problem with Valentine’s Day is that, for as long as I can remember, I have always felt a societal pressure to buy stuff for someone else, even if it’s something small, like a small box of candies. It’s gotten to the point where Walmart has its own guide on what gifts to buy based on the stage of one’s relationship.
Nowadays, Valentine’s Day celebrations miss the point of the holiday. If you’re meant to celebrate loved ones and friends, why have we settled on buying each other cards with clichéd text and candies attached?
More than likely, it’s because showing up without candy made you look bad. One of my worst memories from elementary schools was not getting a lollipop card combo from a kid I thought was my friend. I may have cried a bit.
Behind the seemingly innocent celebration lie advertisers trying to take advantage of the holiday to sell their company’s goods. I can’t say I blame marketers for doing their jobs, but these practices do conflict with the holiday’s spirit.
However, is Valentine’s Day the only holiday to blame? Most others are on a completely different level of sales-based propaganda. Christmas, for example, has become so commercially oversaturated store chains adorn their aisles with the typical shiny string and tree ornaments before Thanksgiving. Not to mention the Holiday “sales” where the seller drastically increases the price of their goods only then to return them to original price and claim a price reduction.
Valentine’s Day gets a bad rep because people see that it isn’t the innocent holiday from their childhoods, but just something one has to deal with in general in our commercially driven society.
Though at first it may feel like an evil force designed to make you spend money, I’ve come to realize it doesn’t differ from anything else sold or traded in life. I try enjoy the holiday and try not to think about marketers or sales and such.